New York City is not known for its peace and quiet, and downtown Brooklyn’s Atlantic Terminal offers plenty of commotion both above and below ground. It’s for that reason that Apple’s latest flagship retail store was designed to minimize those distractions, with custom made floors and ceilings that dampen street noise and even cut down on ground vibrations.
Source: macinsider

First look: Apple's downtown Brooklyn store has custom floors, ceiling to dampen bustling city distractions
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