Global brand consultancy Interbrand in its latest report on global brand impact once again named Apple as the world’s most valuable corporate name, a position the tech giant has held for eight years.Interbrand assigned Apple a “brand value” of just under $323 billion, up 38% from $234.2 billion last year.According to the firm, brand value is a calculation that represents a brand’s impact on customers, employees and investors. Strong brands exert influence on consumers, create a loyal following, attract and retain employees and lower the cost of financing. Read more…
Source: Apple Insider News and Secrets on New Apple Products
Apple named Interbrand's top global brand for eighth consecutive year
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